


It didn't take long for his app to catch on, seeing as other parents wanted the best for their children. This passion for helping children achieve educational excellence brought him to officially start Monkey Junior in 2014. This quest gave him the idea of developing an app that would help children like his daughter read and learn languages at an early age. Desiring the best for his daughter, he researched the benefits of early education.
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Monkey Junior's founder, Hoang, a software engineer and graduate of the Sydney University of Technology, first developed the Monkey Junior app after the birth of his first child in 2011. Monkey Junior also limits each lesson to the length of 5 minutes, keeping the learning experience short and fun: perfect for a young child's attention span. Therefore, Monkey Junior shares some similarities to Rosetta Stone in associating images and physical interaction with the spoken word but gears it toward young children in the formative process of language acquisition. Each word is illustrated by a video and an image, being sounded out in three different ways: with each phoneme being pronounced slowly, blended slowly into the whole word and spoken normally."

"There are ten words in each phonics sound. Hoang's website explains this unique process clearly: Unlike the other apps that have children click on words to hear what sounds they make, Monkey Junior takes a different approach through visuals. Monkey Junior stands out in the sea of its competitors by teaching children language the way they naturally acquire language. Developed in 2014, Monkey Junior already has over 200,000 users in 100 countries. Right now it is the highest ranked literacy app on multiple online app stores like Google Play, and has been downloaded worldwide. The prize money will go to further develop Huang's revolutionary app to improve literacy in young children around the world. Hoang partnered with early education experts to develop a program that visualizes the entire learning process to children through videos and pictures. Monkey Junior's learning program is backed up by sophisticated research and the expertise of professionals in the pedagogical field.
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Through its interactive approach, it teaches children how to read through proven teaching methods. Hoang's app is geared toward young children age 6 and under. Monkey Junior is a graduate of the Hanoi Founder Institute. The winner of the startup category, taking home $15,000, is Vietnam's Huang Dao for his Monkey Junior app, which teaches children how to read through fun and interactive games. Among the contenders were twenty-nine entrepreneurs from around the globe who each had an innovative scientific or technological idea or startup to present. On June 24, 2016, the GIST Tech-I Pitch Competition Finals took place at Stanford University.
